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The IABN Fights the Good Fight……Again.

The features and benefits of being part of the IABN are well chronicled.. Obtaining jobs, meeting new friends, business leads etc.. But there is a rather unheralded part of what this group has been able to do in recent years, namely fight ignorance about the Irish culture and peoples.

For example in 2011, the marketing geniuses for the Denny’s restaurant chain thought it clever to use the Irish famine as a theme for promoting specials on hash browns and other potato products.

The was the first mobilization of the IABN’s collective strength in fighting ignorance of the Irish history and culture. Some 50 IABN’ers manned their keyboards or picked up the phone to “enlighten” the good folks at Denny’s. 1 week later a public apology and cancellation of the campaign occurred. Now I cannot say with certainty that it was purely through the IABN’s efforts that brought about the change, but I do know there was some pretty influential members in high places that were part of our efforts, and I personally received a corporate communications release from Denny’s unprompted. read more